Reputation intelligence for recruiting, evaluation & corporate value.
Fortune 500 HR teams, private equity firms, and family offices use DNA WEB to screen new hires, run yearly employee evaluations, and quantify the impact of executive web behavior on company valuation and brand reputation.
73%
of recruiters reject candidates after a reputation scan
$4.2M
average reputational loss per crisis event
16+
data sources monitored continuously
60s
to deliver a full executive report
How corporations deploy DNA WEB
Pre-hire screening
Run a full reputation scan on candidates in 60 seconds — court records, lawsuits, controversial posts, and public complaints across 16+ sources.
Annual employee evaluations
Track each employee's digital reputation year over year. Detect off-hours behavior that quietly damages your brand.
Executive value impact
Quantify how an executive's online sentiment correlates with stock movement, deal flow, and brand equity.
Vendor & partner due diligence
Verify counterparties, suppliers, and acquisition targets before signing.
Board & investor reporting
White-label monthly reports of organizational reputation health, attributable risk, and remediation progress.
Crisis & PR monitoring
Real-time alerts when negative coverage starts to climb in search rankings.
A reputation score is the new performance metric.
We deliver each executive and employee a Reputation Score (300–850) updated daily. Integrate the score into your HRIS, succession planning, board reports, and compensation reviews.
- SSO & SCIM provisioning
- Bulk import of 10K+ employees
- Dedicated success manager
- Custom AI risk models
- Legal escalation desk
Sample executive snapshot
CEO · Fortune 500 Energy
412
Reputation
Low
Risk
+2.8%
Brand lift
The modern workforce requires modern risk intelligence.
In today's digital economy, an employee's online presence has become a core component of corporate reputation, risk management, and human resources strategy. Social media, public discussions, news, professional networks, and other digital channels now shape how individuals — and the organizations they represent — are perceived by customers, investors, partners, and regulators.
Forward-thinking organizations understand that reputation management no longer ends at the corporate brand. It extends to the digital footprint of the people who represent it.
A new dimension of human resources
Human Resources has evolved beyond recruitment and workforce management. Leading organizations now integrate digital reputation intelligence into their talent, compliance, governance, and risk programs.
DNA WEB gives leaders visibility into publicly available digital information that may present reputational risks — or opportunities — across the people who carry the brand.
- Corporate reputation
- Brand perception
- Customer trust
- Investor confidence
- Regulatory relationships
- Business partnerships
- Executive credibility
- Governance & compliance
Continuous reputation signal — 8 categories of public data unified into a single workforce view.
Reputation is one of the most valuable assets a company possesses — DNA WEB helps you defend it.
Protecting corporate value
A single reputational event involving an employee, executive, or public-facing representative can generate substantial financial, operational, and brand consequences.
DNA WEB empowers organizations to proactively manage reputation risk by transforming publicly available digital information into actionable intelligence — across every level of the company.
$4.2M
Avg. crisis loss
8
Source categories
24/7
Continuous monitoring
Strengthening through transparency
Implemented with employee knowledge and consent, reputation intelligence builds a more responsible and resilient workforce — never invasive, always disclosed.
Employee Reputation Score
A single, explainable score derived from public digital signals across multiple sources — helping organizations identify concerns and track trends over time.
Built for modern governance
As digital transparency reshapes business, reputation intelligence is becoming a critical layer of HR, compliance, governance, and enterprise risk management.
DNA WEB Employee Reputation Intelligence — helping organizations understand, manage, and protect the human side of corporate reputation.
Flexible plans for every team.
Save 10% with annual billing. Volume discounts available at 50+ seats.
Team Essentials
Small HR & recruiting teams running ad-hoc reputation checks.
$1,069 / seat / yr · save 10%
Up to 5 seats
- Up to 250 reputation scans / month
- Reputation, Trust & Risk scores
- PDF executive reports
- Email alerts on new findings
- Standard support
Team Pro
Recruiting orgs and PE/VC firms running structured screening at scale.
$2,689 / seat / yr · save 10%
Per user · billed per seat
- Unlimited scans & deep-web monitoring
- Bulk import (CSV / HRIS)
- Yearly employee evaluation workflows
- Shared workspaces & watchlists
- Slack & Microsoft Teams alerts
- Priority support
All corporate plans include SOC 2-aligned controls, GDPR/CCPA compliance, and our standard MSA. Cancel any time — paid period continues until the end of the current cycle.